Royal residences, barock buildings, the roman stronghold: Turin bewitches at first sight.

Embraced by the alpine peeks that frame the city and seem to be a painting created in different époques and by different artists. Shapes and colours are manifest of its history: the ex capital still maintains an echo of the court of Savoy. Fascinating with the elegance of a woman of other times. It instils an almost reverential respect.

But the evocations of Turin are multiple, attractive in their contamination of each other, the city’s austerity is ever more disrupted by the life that teems among its streets. You just need to enter the city to discover that Turin is lively metropolis, that it has shaken off the industrial greyness for which it was world famous.

Exhibitions, galleries, bars, restaurants demonstrate a cultural vitality that collocates the city as the capital of avant-garde art, design, taste. Everything shows the love of the torinese for their territory, where all the pleasures of life flow together in the torinese way of live.

Esthetic beauty, quality cuisine, poetry. From painting to wine, from design to gianduia chocolate, one thing is sure: beauty is the theme of Turin.